📼 Narrator:
In the year 1992, after finishing high school,
he chose a path less walked.
A new footwear concept for the youth—
rebellious, raw, and real: STREETWEAR.
Though the world didn’t believe in him,
one man did—his father, Gerardo,
a craftsman forging soles and stories since 1968.
Together, they challenged the norms,
blending tradition with defiance,
and stepped into a future only they could see.
After knocking on doors across Ambato with nothing but vision and samples in hand,
he found a spark — the streets wanted more.
With Gerardo’s steady guidance, the dream turned to motion.
Materials were sourced, production began.
But when crisis hit, so did the journey North.
Three years away from leather and laces... or so he thought.
What he found in sweat and silence was a truth no mentor could teach: “To lead a shop, first you must carry the load.”
he found a spark — the streets wanted more.
With Gerardo’s steady guidance, the dream turned to motion.
Materials were sourced, production began.
But when crisis hit, so did the journey North.
Three years away from leather and laces... or so he thought.
What he found in sweat and silence was a truth no mentor could teach: “To lead a shop, first you must carry the load.”
A quiet alleyway bathed in soft neon pink and blue. The city hums in the background. German kneels down, holding a pair of elegant women’s boots in his hands. Marjorie stands before him, surprised, a warm breeze gently passing between them.
German:
Marjorie... I returned with a vision—but the world looked different. Everything I thought I knew about design changed when I saw you walk.
Marjorie:
What are you saying, amor? You’ve been quiet for weeks in that workshop...
German:
These are for you. The first pair of women’s boots I’ve ever made. Not for the market. Not for the label. For you.
Marjorie:
You named the brand after me?
German:
Every pair will carry your name. Because every woman deserves to walk like you do— with fire, with grace... with love.
Marjorie:
Then I’ll wear them when we open our first store.
